#8 The market isn't always right
It pays to challenge commonly held perceptions
At times when investing, one has to be cautious not to blindly follow the crowd. Commonly held perceptions can at times overwhelm common sense. The constant huge amounts of information that investors are now bombarded with every day – as discussed in Lesson 3 which discussed information vs knowledge – can often create the perception of what is worth investing in or selling – as opposed to the reality of how things actually are or will pan out.